Dawn Howard is Chief Executive of NOAH, the leading trade association representing the UK animal health industry. Since joining NOAH in 2014 she has successfully steered the organisation through EU Exit uncertainty, the challenge of COVID-19 lockdown and recovery, whilst providing a robust promotion of the animal health sector which has helped to increase both the profile and membership of the Association. She is a passionate advocate for high standards of both animal health and welfare and the benefits trade associations bring to represent industry and influence policy. Dawn also strongly supports evidence based proportionate regulation, innovation and the advantages new scientific developments can deliver for society. These will continue to be important issues as the UK develops its profile on the global stage.